16. Optimize your Facebook web page’s search engine optimization (seo): Use applicable key phrases to your name and About segment; Make sure your profile is complete and carries a constant NAP (call, address, phone quantity); Link to your web page out of your website and other web residences.
17. Create a topical Facebook institution. Facebook groups can be a extremely good way to reach possibilities who’re cautious of liking a logo’s page. Create an industry-associated organization that your goal marketplace may be searching out, after which use it to construct relationships and agree with. While a set may not provide you with the “one to all” voice a page does, the level of engagement you could attain in a group can be a whole lot better than on a page.
18. Tag different pages in your posts. When you tag different pages, your posts appear on their wall and might spark the interest of those pages’ owners and enthusiasts.
19. Create and percentage your own infographics. Infographics are one of the maximum shared varieties of pics. Create your personal the usage of a tool like Infogr.Am.
20. Offer real price. If you’re posting content material that fills a gap or meets a want for your enthusiasts, your posts will get preferred and shared; and this accelerated engagement will clearly cause increased likes to your page. Pay interest to conversations going on to your enterprise, and provide precise insights and statement that add some thing to the dialogue.
21. Leave considerate feedback on famous blogs to your niche. Be sure to link in your Facebook web page when asked to your URL.
22. On Facebook, movies now outperform pics in phrases of attain. Now is the time to start incorporating video into your social content material method.
23. Include a ‘Like us on Facebook’ hyperlink on the ‘thanks’ page of your site. Customers are extra apt to like you once they’ve just made a purchase they’re excited about.
24. Arrange a partnership with a complimentary web page on your area of interest. Agree to cross-sell posts to help build up each different’s audiences.
25. Join industry Facebook agencies and offer considerate advice and insights. If people like what you have to mention, there’s a great hazard they’ll hover over your call to find out extra about you. This is one motive why having your business call and Facebook web page URL in your About segment are so vital!
26. Suggest your web page in your email contacts. Send a quick e-mail inviting your contacts to connect to your business on Facebook.
27. While hashtags may not paintings as properly on Facebook as they do on Twitter, they can nevertheless be a great way to draw new lovers. One of the fine techniques is to use famous hashtags when posting approximately breaking information or different trending subjects.
28. It looks as if nearly everybody is taking advantage of popup containers on their websites nowadays. Join the membership, and set yours up so that it cycles among asking site visitors to join your e-mail listing and like your Facebook page.
29. Add a link in your Facebook web page to your email signature. It never hurts to let your connections know about every other way they are able to connect to you.
30. Post frequently: Posting sporadically sends the message which you’re now not severe approximately your web page. If you want humans to invest in your web page, you need to establish a regular sample of posting useful and relevant content material.
31. Embed your Facebook video posts onto your internet site or blog. This is a terrific manner to sell your Facebook web page for your website visitors.
32. Put your Facebook web page hyperlink on all of your advertising materials: your enterprise playing cards, pamphlets, signage or even in your print ads.
33. Ask your employees to love your web page. The more likes your page accumulates, the greater powerful your social proof.
34. Offer flash freebies in your page. Word receives around…in case you frequently provide ‘flash freebies’ (e.G., “The first 5 humans to message me will acquire a $20 present card”) you may wager your web page likes will boom!